tag:blogger.com,1999:blog-67202522292479344672012-02-16T00:19:26.806-08:00Zzing Marketing is a freelance marketing consultancy offering project based marketing solutions, whether you are a small, start-up company or a large, multi-national, put some Zzing into your marketing!Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.comBlogger161100tag:blogger.com,1999:blog-6720252229247934467.post-16206885484674541942010-09-20T08:53:00.000-07:002010-09-22T02:28:41.102-07:00

Did you miss me?Yes, there hasn’t been a Zzing update since July but don’t worry, your computer hasn’t broken down, I haven’t been in the Big Brother house and I haven’t decided to become a nun. I was simply snowed under with work so couldn’t write any updates. For those of you with long memories, my last instalment did predict that I would be up to my eyeballs in work for all of July and August

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-46105349496792281442010-07-12T05:57:00.000-07:002010-07-12T05:59:21.609-07:00

Well, summer is well and truly upon us but I don’t think I’ll be seeing too much of it over July and August.Last week I won my largest contract to date for Zzing (hurrah!) I have a two month contract working for The b-live Foundation (www.b-live.com) in delivery their marketing and PR for a new education pilot programme that they are rolling out to 50 schools in September. Working in partnership

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-13824973278204303622010-06-15T08:03:00.001-07:002010-06-15T08:03:58.417-07:00

Ever feel like you have so much on that you wake up in the wee hours in a cold sweat? Do you find yourself arriving at work exhausted just thinking about your ‘to do list’?Over capacity? Don’t worry, you are in good company.Twitter has been plagued this week by ‘over capacity of tweets’. For those of you not akin to Twitter, in a nutshell; too many people are trying to use their service at the

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-17406036224060662142010-06-02T07:30:00.001-07:002010-06-02T07:32:17.455-07:00

Remember me? Yes, I’m the lady who used to bombard you every week with a new update on the world of Zzing and how my business was going.Well, to those of you who have been wondering and even more so to those who have been ASKING (aren’t you lovely?) where the latest instalment has been, here it is. No, I haven’t gone out of business and started working in Tesco’s. No, I haven’t won the lottery (

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-8620974894514053042010-04-29T08:52:00.000-07:002010-04-29T08:53:34.049-07:00

They say that to identify a builder’s house, look for one where little maintenance has been done for a while. If you speak to my friend who is a decorator, he hasn’t decorated his house since he moved in over 10 years ago. Doctor’s (apparently) are least likely to seek any medical treatment or tests.Therefore, I guess it makes sense that marketing consultancies probably don’t spend much time in

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-86405423519589837492010-04-13T03:48:00.001-07:002010-04-13T03:50:06.945-07:00

Well, the travelling show which is the general election has arrived in town so we’ve got about a month’s worth of hyped up political sound-bites to put up with. Some would say that politics is really just marketing – marketing of ideas, individuals and parties. I guess in a way, this is true. If you can get your point and case across better than your opposition - even if their idea or manifesto

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-26817694682397802622010-03-30T12:08:00.000-07:002010-03-30T12:11:07.239-07:00

I hate to admit it, but you were all right – I am struggling to keep up with my weekly newsletters / blogs! Mind you, I have a good excuse, last week I was in Paris for a long weekend of rugby (more of that later) so apologies for the delay in getting a latest update out but it’s been slightly busy in the world of Zzing.It’s obviously not helped by the fact that this week we have a Bank Holiday

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-43075537119249910562010-03-10T09:27:00.000-08:002010-03-10T09:28:35.822-08:00

For those astute of you, you will have realised that the weekly Zzing newsletter and blog have not been updated recently. Unlike the previous eight weekly updates, I fell short last week and now we are nearly at the end of another week.The reason for this? Well, I haven’t won the lottery and therefore I’m not currently in the Seychelles sipping champagne and no, I haven’t managed to upset the

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-53960190028040257182010-02-26T08:34:00.000-08:002010-02-26T08:35:22.180-08:00

Well, there I was, about 30mins ago wondering what to put in my weekly newsletter. I was thinking that I needed to put in what’s gone on in the world of Zzing this week but was aware that it was starting to sound very similar to all of the other weeks – nearly there, another proposal sent out, no news yet, fingers crossed on this tender etc. etc. I could see why my Mum and Dad were getting

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-68006430509365536282010-02-19T06:21:00.000-08:002010-02-19T06:24:00.397-08:00

It’s been a week of up’s and down’s in the world of Zzing – and, to paraphrase Ronan Keating, (I never thought I would say that) “Life is a rollercoaster”. Monday was full of up’s and downs. After getting back from a meeting with Vicki at Tiger Ink about her website, I got back to find out that one of my proposals had been accepted! Delirious excitement ensued with and a very odd jig undertaken

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-83581035024911626812010-02-12T07:47:00.000-08:002010-02-12T07:49:11.819-08:00

Another week, another round of proposals out for potential work and another life lesson learnt.I spent nearly twelve years working for one of the leading construction recruitment agencies, Hill McGlynn – or should I say Randstad Construction, Property & Engineering (well, I did work on the rebrand so guess I should call it by its proper title!). When I worked there the main gripe from candidates

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-41439425957643083982010-02-05T08:28:00.000-08:002010-02-05T08:29:26.176-08:00

Blimey, it’s been a busy week and hopefully next week even busier! With the Six Nations Rugby tournament kicking off tomorrow, it feels like I’m getting nearer to that try line to secure that first elusive signed contract.Kicked off the week with my speed dating networking event. Imagine the most random business people in one room and you have two and a half minutes to talk to them about your

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-70169472542124363062010-01-29T07:05:00.000-08:002010-01-29T07:07:24.090-08:00

Well, I’ve made it a month being self-employed. It’s been a month of steep learning, getting to grips with setting up on your own, the discipline that comes from working at home and not managing to waste several hours trawling the internet mindlessly, working out budgets and watching your spending when no actual cash is forthcoming and getting used to ‘selling’ yourself at every opportunity and

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com1tag:blogger.com,1999:blog-6720252229247934467.post-87177219496224815432010-01-22T07:32:00.000-08:002010-01-22T07:35:04.346-08:00

Apparently the key to running a successful business is balancing the books. Well, I haven’t got much to balance at the moment, several tenders for work out this week and waiting to hear if I am successful so the expenses definitely outweigh the income at the moment. I took a big breath at the start of the week and, through my hands over my eyes, opened up my bank balance to see what hideous

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-54894787000634046662010-01-19T09:38:00.000-08:002010-01-19T09:40:35.891-08:00

What a difference a week makes...The second week of being self employed is certainly a very different experience to the first week. Firstly, I have actually had some proper work to do which was a relief as there is only so many ways in which to fill your day organising stationary and your desk draw. Secondly, it has been great being able to get out and about to meet with fellow human beings –

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0tag:blogger.com,1999:blog-6720252229247934467.post-47984916715780955842010-01-19T09:31:00.000-08:002010-01-19T09:35:11.250-08:00

Week One of being self-employed – it feel likes I am skiving...Some may say that I was mad for leaving a paid job which I had held for 11 years to start up my own freelance marketing business, however, whether I’m mad or not, I took the plunge and here I am, sat at my desk in the old spare room, now my office, five days into running my own company.After eleven years slogging it out, late hours

Penny Glazzardhttp://www.blogger.com/profile/12704309295870000491noreply@blogger.com0