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Showing posts with label Employability Programme. Show all posts
Showing posts with label Employability Programme. Show all posts

Monday, 20 September 2010

Hi honey, I'm honey....


Did you miss me?

Yes, there hasn’t been a Zzing update since July but don’t worry, your computer hasn’t broken down, I haven’t been in the Big Brother house and I haven’t decided to become a nun. I was simply snowed under with work so couldn’t write any updates. For those of you with long memories, my last instalment did predict that I would be up to my eyeballs in work for all of July and August and most of September, and boy, how right I was.

My biggest contract of my short time in this crazy world of freelance marketing has now completed. It was the delivery of an educational programme into schools working with some of the UK’s leading employers and brands. It was a full-on two and a half months in delivery, especially with the schools on summer break during that time, but it all came good in the end and now I’m moving onto pastures and sectors new. I’m pleased to say I learnt a hell of a lot during the contract though, mainly due to the different style required for copywriting in the education industry. I guess I’m so used to working in the private sector and working for corporate clients that my copywriting needed to be worked on to suit the education market. It was like going back to school (excuse the pun).

A good learning curve though.

I’m now immersed in the world of market research. Surveys, focus groups and analysis. I’m just working on one and have two in the pipeline awaiting client approval, but October and November are looking good for work. It’s nice that they are all varied clients too, social sector, public sector and private sector – they say that variety is the spice of life.

However, as the year quickly slips away from us I do have a pressing deadline to meet.

#dah dun dah!# My tax return.

I’ve got to get it done by the end of October but it shouldn’t be too bad as it’s only for the first three months of my business – so for those of you avid readers of this blog from its inception, you’ll have guessed that it’s not going to be the biggest of tasks! A task however, that must be done otherwise HMRC will be after me. Shame I’m not Portsmouth Football Club as I could simply write that little tax bill off......

I’ve been going on my own for nine months at the end of September. I can’t believe all those months ago sat in my little office at home, looking out at the snow and putting another jumper on *distant violins play* that I would be in the position that I am in now where I’m actually looking to hire some freelance staff for help during October whilst I have three market research projects on the go alongside the usual PR and branding work.

I don’t need staff full-time, just to help out when all the work comes in at once and I’ve had two and a half months of working until the early hours and every weekend so I’m going to see if it helps the workload my sanity. I also have a rather large box of Zzing promotional flyers which I had printed back in May and have never sent out due to my workload. I’d really like to try and get these out before the end of the year otherwise I can see the box becoming a makeshift coffee table in the office by December.

Has anyone else been seeing a return on their online social networking? One of my clients, cfes Ltd has started seeing a great return on enquiries through their website and an increase in website traffic through the references I’ve been using on Twitter – if you want to follow them (go on, you know you do, its @cfesltd). Blogging, Twitter, Facebook, LinkedIn – it all helps your traffic peeps, you never know whose out there reading your ramblings – just keep it clean and non-slanderous!

I suppose now I have slightly more free-time I need to get cracking on the wedding planning. Well, the main bits are sorted and booked, venue, caterer, photographer etc. I’ve been told by my best friend that I have to go wedding dress shopping even though I know what dress I’m getting – apparently it’s an ‘experience’. An ‘experience’ is running the bulls at Pamplona, but you won’t get me running from a herd of marauding bulls. But I think my friend may be right about going and trying on reams of white satin and taffeta. Apparently, this is what all brides do, I’ve seen the TV programmes on BBC3 about it – it seems to involve drinking champagne, wearing false nails and throwing tantrums. Now the champagne I can handle.....

Anyhow, enough ramblings for now, I’ll leave you with a picture I took last Friday evening as I signed off finally from the large education contract and the boy and I treated ourselves to fish and chips sat in a park by Southampton water, watching the sun go down.

Monday, 12 July 2010

I'll see you in September then...

Well, summer is well and truly upon us but I don’t think I’ll be seeing too much of it over July and August.

Last week I won my largest contract to date for Zzing (hurrah!) I have a two month contract working for The b-live Foundation (www.b-live.com) in delivery their marketing and PR for a new education pilot programme that they are rolling out to 50 schools in September. Working in partnership with six of the UK’s leading employers, the b-live Employability Programme will be run in schools providing them with a much-needed work-related curriculum that progressively develops the employability skills of young people, equips them with nationally recognised qualifications and improves their employment prospects and therefore encourages the students to realise their potential. I’ve got to ensure that all of the marketing and PR for both the schools and employers is up and ready by the end of August and that we raise the profile of the programme.

Very exciting project.

Very big brands involved.

Huge amount of work to do.

Very little time to do it all in.

Oh yes, I forgot to add that all the schools break up next week and don’t come back from summer holidays until the week before term.

Well I do love a challenge...

I’m also working on some potential branding for a large recruitment organisation too so that’s keeping me busy too along with the work I do for my existing client, www.cfes.co.uk who will be completing their £3.1million decontamination and sterilisation unit at Yeovil Hospital at the end of August so I’m planning a bit of a launch event for that too.

Hence why this latest update from Zzing has been so long in coming!

So when I look back at my first ‘weekly’ newsletters, how my life has changed (and now my newsletters are more ‘monthly’!) Going freelance was a huge gamble, leaving a secure job with a big organisation to go out on my own. I’m now into my seventh month as a freelance marketing consultant and I can honestly say that I couldn’t be happier. Work is coming in, the hours are long but I’m working for different clients and in different sectors and learning something new every day.

I can honestly say that I love my job.

In the midst of trying to get all of this work complete and keep all of my clients happy I’ve also started getting the ball rolling on organising a wedding – well, every conversation I had with my Mum was “have you set a date yet?”so I thought I should make an effort. We’re meeting / having tea with the vicar this week who sounds lovely, her name is Kate. Ian has a vision of us meeting with the Vicar of Dibley. I’m more worried about what on earth we talk about. Friends have told me that vicars just ask questions about ‘are you ready for this’, ‘do you realise what marriage involves’ etc. Are there right and wrong answers? Is it like an exam and we need a certain percentage to pass in order to get married? Do we have to take anything too? Cake? Flowers? Box of chocolates? Bottle of wine? (I’m guessing not the wine as I’m sure the church has a good supply of this).

So in the midst of Zzing projects in the Medical Construction market, Education sector and recruitment branding, the next few months will also no doubt see me juggling with florists, caterers and bands. Luckily I have a photographer (who I can highly recommend, have a look at his website www.rawdonjames.com) lined up once I have the date confirmed.

Let’s hope I manage to keep all the balls in the air over the next few weeks and don’t start mixing emails and meetings up otherwise I’ll be sending the caterers to a hospital decontamination unit opening and getting a band to play at a Year 7 assembly – well, I suppose worse things could happen.

Apologies in advance if you don’t hear from me in a while, I do try and keep my blog updated, not with just these updates but with also other news and events – just go to www.zzingmarketing.blogspot.com

Hope you are all enjoying your summer and fingers crossed that some of you will be hearing about some of my client’s projects in the press in the coming months!

Enjoy your summer!